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Corporate Information Vendux is the information technology company which develops, distributes and operates Visonet, an enterprise social networking platform to more effectively connect businesses with their customers, partners and suppliers. Solutions by Vendux enable organizations to improve their productivity in the area of client engagement and long-term relationship support. By combining the communication strategy of social networking with an enterprise software feature set, Vendux products leverage techniques to deliver a consistently better environment to all participants of a business process of a service provider where a higher quality client experience is a priority. On the other hand, the included customer focused features help service consumers improve their lifestyle by exploiting the full potential of social-media technology, cloud computing and semantic web.The company offers complete software solutions, related system customization and integration, and advisory services in the area of enterprise architecture and social business technology. Our strong vision coupled with excellence in client support leads to the highest level of customer satisfaction. Our professionals have a proven track record of employment and partnerships with the leading technology vendors and service providers. If you have general questions about our products or services, you can send us an email to info@vendux.com. |
The sales team just delivered their best quarterly performance on record. They are connecting with customers and
prospects using social business networking from Vendux to streamline and enhance the purchasing process. They provide
focused, personalized information and advice that guides the client to rapid and confident buying decisions.
They stay in touch thanks to follow-me technology that links voice, computer and mobile devices, so that critical content,
alerts and up-to-date information are always close at hand.
The team can offer this high-tier customer experience to all of their clients at a fraction of the effort that was
previously required. They take on more prospects and work with them effectively. Customer satisfaction has never been higher.
This family used to avoid financial planning and investment decisions - it was just too confusing. Their new advisor
simplified the entire process through social business networking provided by Vendux. They received information
specifically suited to their needs and circumstances, and in a form that they could understand. Their advisor was always
close at hand to assist. At home, in the office or mobile, the right information was just a click away.
The social business network is easy to use and makes it easy to get personalized service and support before, during
and after the purchase.
With such quality customer experience, this family has found a long-term solution for their financial needs.
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Client Focused Systems Although computing and networking strategies continue to evolve, some aspects of business operations have not kept pace and as a result, fall short of large, potential gains in productivity and revenue. While sales organizations have been provided with automation tools and networking facilities, applications such as customer relationship management or enterprise resource planning are fundamentally focused on internal operations and programs. Customer facing services such as information websites and e-commerce solutions have evolved to support rudimentary purchases but they fall short when more complex, high value transactions are at stake. While each of these systems continues to grow in complexity, core capabilities remain focused within the sales and marketing organization, with limited impact on client experience. However, with a priority on a client-centric approach to the sales and support methodology, organizations can now realize both immediate revenue gains and long-term client loyalty.
Sales Enablement Solution While the sales function may not have seen significant productivity gains, other markets such as social networking have realized exponential growth and evolved to take advantage of innovations in communication and in ease-of-use over the web. One of the underlying reasons for this growth lies in the individual ability to assert greater control over their profile, personalization, and communication strategy. Peers within the network manage and personalize their presence, and tailor the environment to their needs, and to high value relationships. Such personalization has been fundamental to the more recent growth, popularity and effectiveness of this communication method. Through a unified application, an individual can find, communicate and share relevant materials with a selected audience. The principles that have been used to architect popular social networks are equally applicable to structuring effective business transactions. By providing an environment that is personalized, familiar, and comprehensive with all of the facilities needed to complete a buying decision, one can focus on best selling practices, rather than be concerned about the inadequacies of the tools that are being used to support the sale. The most common shortfalls are failure to fully understand and adapt to the client and his buying profile, keeping pace with client changes, effective information sharing, and management of high quality sales campaigns. Visonet™ Topline, a customer focused sales enablement solution offered by Vendux, adapts to the unique characteristics of the individual and the dynamics of his relationship with the vendor. A basic identity may be all that is required for an initial level of contact between a product or service provider and a client. As the relationship develops, supplementary information can be provided by the customer, as the basis for transactions. Thereafter, the client and the vendor can build their relationship and a corresponding profile that fully supports the buying/selling process. The client can further personalize the methods of contact with the vendor. His array of computers, smart devices, mobile phones, and multiple e-mail accounts can be simplified to a method that best suits the client and the information that is being exchanged. Notifications, voice and documents can be coordinated and communicated effectively, and in a manner and timeliness that the client prefers. Buying preferences, demographics, and financial information can be offered at the client's discretion, balancing privacy with content that will promote an effective working relationship. In essence, the client and the vendor can customize accessibility to suit the client's preferences, buying habits, and economics. Such accessibility principles apply to all of the participants in the Visonet community. Sales executives, management, marketing, and even third-party product providers can have a presence in the network. Their roles and access privileges are structured to both their function and perspective within the selling environment. Once in place, Visonet Topline environment is a forum for interaction between buyers and sellers. There is core functionality which can be used to initiate a sale, promote, analyze, complete a transaction, and maintain the long-term business relationship. Financial Services Profile The financial services sector employs professionals in personal banking and financial planning, as expertise and guidance for individuals who would otherwise be overwhelmed by the investment choices and data that is available worldwide. Advisors must make quality judgments for their clients, while satisfying the sales quota requirements of their employers. The selling process requires selected data sharing, analysis, meetings and time. Such process is complex, continuous, and an individual transaction can take months to complete. In recent years, selling territories and sales quota have increased substantially, leaving the advisor and management to seek productivity improvements. With Visonet Topline - Financial Services Profile, a financial advisor can now quickly assemble a complete, personalized sales campaign himself, based on criteria such as geography, demographics, history, client behavior, and investment goals. The methods for building and analyzing a campaign have been designed for use by the business professional, rather than an IT expert. For example, a geographically based campaign can be devised, reviewed, and modified by referring to an intuitive map and corresponding information interface that provides insight on buying potential. The client focused approach gives the buyer an explicit stake in the campaign structure. In effect, the client who provides an accurate, comprehensive profile is offering the optimal platform for future sales initiatives that he is likely to seriously review. Pharmaceutical Sector Profile The pharmaceutical sector employs sales professionals as a key interface with pharmacists, physicians and support staff. More recently, changes within the industry are leading to an extension of sales activity to include non-physician contacts such as payers, and even potentially to the patient level. These new avenues for influencing sales are becoming critical, as competition, regulatory and economic conditions make it more difficult to differentiate from one vendor to another. Sales staff must advise, educate and persuade their clients, while satisfying the sales quota requirements of their employers.. With Visonet Topline - Pharmaceutical Sector Profile, sales professionals are able to fully unlock sales territory potential, implement the majority of sales best practices, and fully engage every client in the sales equation. To initiate a sale, a salesperson must typically be pro-active, engaging with an individual client, or devising a sales campaign to reach a group of potential buyers. The latter case is more challenging, as the salesperson is faced with building a campaign that resonates with multiple buyers. Equipped with Visonet, the salesperson can quickly assemble a campaign and augment it with other client related programs (which can be developed by a marketing department) and use a unique ability within the system to assess campaign effectiveness. The system offers a direct path to the buyer, there is a direct feedback for buyer preference, packaging, and pricing, which can be aggregated and used to fine-tune future program with direct and accurate information. Similarly, the product organization, both internal and third-party suppliers, may now have a direct channel to understanding client motivation, preference and details of their buying behavior. Enterprise Social Network Vendux social business applications are deployed on a solid foundation of enterprise social network - Visonet™ Platform. Although design principles of Visonet Platform are parallel to those utilized in social networking, the architecture is based on proven methods used to support large, security conscious computing environments. These are imperatives, given that the platform can be used for both personal and transactional data. The technology core is a secure, scalable social business network supporting a variety of communication methods, information sharing, and links to external systems. Although the network is peer-to-peer in nature, it defines unique characteristics associated with key user types including client, vendor and administrative functions. Each user has profile, access and privacy functions that permit a high degree of resolution regarding presence and business role within the system. Similarly, each process and data element within the system is governed by rules which restrict access, and can be administered at an individual user or collective levels. This degree of control ensures that the assets managed by the platform are protected, while at the same time, providing the ability to rapidly construct information flow as deemed necessary to serve client needs. The users require only a web browser to utilize all core business functions. Web 2.0 presentation framework offers comprehensive application functionality and user interaction, without the need for local downloads or upgrades. Web Services system integration layer allows to connect Visonet Platform to existing corporate systems and participate in business process orchestration. |
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Productive Selling Environment Client focused systems from Vendux automate the sales process with a focus on more effective use of computing and networking technologies, which translates to significant enhancement of customer experience and sales productivity. Such systems offer value to both clients and selling organizations by streamlining the selling process and offering an improved client experience. An informed, well managed client relationship results in corresponding increase of revenues and customer loyalty.The Gap in Sales Effectiveness In order to serve hundreds of clients, an individual salesperson is often forced to compromise service to all but his best customers. This one-to-one personalization is effective for preferred, Tier 1 clients (5 - 20% of the typical territory), however it is very time consuming. As a result, the salesperson typically runs less personalized outreach campaigns in the balance of his territory however these efforts often fall short, both for the salesperson and the client. These Tier 2 clients can view such mass marketing techniques as adding to the continuing barrage of emails, telemarketers and junk mail. The follow-up scenario for the salesperson can be equally frustrating, as he sifts through unqualified sales leads. As a result, overall territory yield is far less than actual potential, with many clients feeling that their needs have not been adequately addressed. Although the salesperson has an array of desktop tools such as contact managers, email, marketing campaign automation and forecasting products, they do not provide a seamless client interaction experience. In effect, they limit the scope of the client relationship, since they can only address a fraction of the best selling practices model. As a result, Tier 1 clients take too much time to effectively service, while the remaining 80 - 95% of the client base never reaches its full revenue potential. Enhancing the Sales Process With Visonet™ Topline unique sales process automation involving every client into the sales equation, the previously undeserved Tier 2 clients are better served, more informed, confident clients. In effect, all clients now have the potential to benefit from Tier 1 sales experience. Information which supports the selling effort is being provided without the information overload factor. A product catalog is used as the vehicle to organize data, display, and point to supplementary information sources, in a manner, which supports the client's investigative process. The product catalog supports an information hierarchy, exposing an abstract or summary initially, and then permitting access to additional detail as the sale progresses.A key attribute in dealing with volatile data is the catalog function which dynamically refreshes all users' view of the data, should any content changes occur. This functionality even extends to data that is downloaded by a user. The user experiences accurate, current information, at an appropriate level of detail. The information function permits the client to reference additional domain specific intelligence. This document management system supports structured and unstructured data, including reference to other web sources. The information can be authored in, or staged through the system, and facilitates document-centric collaboration in support of the sales process. To further support the sales activity, the salesperson has the option to assemble buying behavior statistics and other supporting information from the entire client community. These results can be shared with clients, while fully preserving the anonymity and privacy of those included in any metrics. This market research feature can be used both internally and staged to clients as an additional proof source.Once a client is established, the system provides feedback on purchases and a historical perspective at various levels of summarization, acting as a dashboard for his interaction with the supplier. This interface can also be used to set criteria and receive alerts that require intervention. Visonet Topline permits the addition of other custom services that could support the buyer through a common user interface. These services could include additional communication facilities such as video conferencing, or collaboration tools that could serve distant clients where travel is impractical. This capability of spanning the entire selling process gives the client a familiar, feature rich environment that supports all aspects of the selling model. However, the information that is present within the system can offer added value for other stakeholders in the selling process. Leveraging Social Media Success One of the underlying reasons for social media growth lies in the individual ability to assert greater control over their profile, personalization, and communication strategy. Peers within the network manage and personalize their presence, and tailor the environment to their needs, and to high value relationships. Such personalization has been fundamental to the more recent growth, popularity and effectiveness of this communication method. Through a unified application, an individual can find, communicate, and share relevant materials with a selected audience. The principles that have been used to architect popular social networks are equally applicable to structuring effective business transactions. The foundation of Vendux social business applications, Visonet™ Platform allows the client to enjoy a single point of contact that is personalized to his requirements and equipped with various facilities needed to carry out his business relationship. The client is connected to the supplier's organization via multiple channels of communication, interacting with sales, customer support, or any other part of the organization that would enhance and complete the client experience. The sales organization can use this multichannel connectivity as a means to share knowledge, advice, and support in a manner that the customer finds convenient, and such that rivals the effectiveness of face-to-face meetings. |
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Frequently Asked Questions
Why are companies investing in social business transformation technology? Their clients are spending more time and placing more value on Web based social media communication. Initially, social media applications were focused on connecting with friends and colleagues, exchanging new ideas and expressing their opinions. However new patterns of consumers' personal interaction are now focusing on business and financial aspects of their lives, including research for new purchases, comparative shopping, analyzing alternatives, completing the sale, and receiving ongoing support. Businesses that invest in social business transformation are providing a single point of contact for their clients with all of the facilities needed to conduct business efficiently and comfortably. Positioning a company effectively in this manner will open a wealth of opportunities to increase revenues, reduce the cost of business and create positive experience with their clients, partners and employees. Organizations that transform their client experience to serve these new trends in consumer behavior, are differentiated from their traditional competitors in their use of advanced commercial interaction technologies, where all participants benefit from personal productivity, process efficiency and information accuracy delivered through enterprise social-media technology. How can social media principles be applied to business? Social media emphasizes human interaction in a collaborative environment. Interaction with the system is highly intuitive, and the applications deliver results that are easy to relate to, for a broad spectrum of users. These systems can also provide feedback on patterns of consumer behavior and personal insight, to facilitate either a personal or business relationship. As a result, networking based methods of communication open many opportunities for companies to engage in more effective marketing, customer guided product development, relationship centric sales and superior client service. How does Visonet Platform from Vendux compare to popular social media networks? Visonet Platform incorporates the best usability principles of consumer social media, complemented with reliability, availability and serviceability features of enterprise-grade software. The foundation is a scalable social network offering a variety of communication methods, instant information sharing and links to external systems used to support large, security conscious computing environments. The resources within the platform are protected, while at the same time, providing the ability to rapidly construct the information flow in a manner similar to that of popular social media sites. Visonet Platform includes features including accelerated product development, shorter decision-making, process transparency and agility, and enhanced customer experience. How does a sales enablement solution like Visonet Topline facilitate product or service development? With the adoption of social business technology and effective sales enablement tools, companies have the opportunity to tailor their product portfolio to match demand and the preferences of their clients. Once the sales organization has implemented Visonet Topline, the underlying social networking grid provides a communication vehicle to extend customer feedback and accumulated product knowledge to other internal departments. Product development would no longer depend solely on post-sales surveys or opinions of their own customers. They can tap into existing virtual communities within private or public segments of the enterprise social network, which could provide a valuable insight to help fine-tune and augment product or service offering based on the continuous and direct client feedback. What types of businesses would benefit from the use of Vendux technology? Vendux social business technology is ideal in market sectors where large number of products, complex selling environment, and a focus on long-term relationships are imperatives. For example, in personal banking and financial planning, the selling process is complex, continuous, and an individual transaction can take months to complete. In pharmaceutical sector, competition, regulation, and economic conditions prompt the sales staff to advise, educate and persuade, resulting in high value, long-term business. Vendux solutions, based on customer focused sales methodology and a successful social networking model, engage the client in the sales equation and deal with the process complexity in continuous manner, guiding the customer to rapid and confident buying decision. Can Visonet Topline be customized to the specific needs of a business? Visonet Topline is a versatile sales enablement solution designed with functionality to streamline the selling process and offer improved client experience. The design encourages the efficient addition of features and applications that are unique to a specific business. An open schema for the business entities and high degree of customization provided in client profile manager, product catalog and other components, permit rapid structuring of industry specific data. In addition, business roles and accessibility rules can be configured to the function and perspective of participants in the selling environment, including clients, sales, marketing, customer service and third-party product providers. What is the difference between Visonet Topline and social CRM software? Customer Relationship Management (CRM) combined with social media services, a.k.a. "social CRM" often relates to a strategy and supporting technology that companies can utilize to change their focus, shifting the emphasis from marketing and product sales centricity to understanding efficient ways of customer engagement and collaboration. In this latter model, advocacy and experience revolve around customer, and the resulting improvements drive increased sales. Visonet Topline is a sales enablement solution that delivers this customer centric aspect of social CRM, complementing the investment in CRM technology with effective ways of market development, product portfolio management, information sharing and social networking. What level of integration does Visonet Platform provide to corporate information systems? Visonet Platform is well suited to co-exist with. and complement a spectrum of corporate applications. Integration into common business support infrastructure is a straight-forward process, including cross-referencing and synchronizing the business processes and data with customer relationship, marketing, resource planning, supply chain, content management and financial transaction systems. The platform includes standardized gateways to corporate directories, public or private business registries, modern identity and access management systems, and network monitoring tools. All communication points are compliant with open, industry standard interfaces and data formats. Does Vendux provide cloudware solutions to organizations looking at service based model? From an installation and maintenance perspective, Vendux solutions can be deployed in a variety of methods, including Software as a Service (SaaS). In this approach, the user presentation layer, core business logic and data are hosted centrally in the Internet cloud operated by Vendux or one of its service management partners. While user interaction is available as a remote site with browser access, the Web Services connectivity is provided for data reconciliation with corporate information systems, using real-time or offline processing modes. Vendux can also supply products as conventional licensed software through an Application Service Provider (ASP) network. What are Visonet requirements for on-premise deployment? Visonet components can be installed in a variety of form factors to suit the enterprise model, including hardware or virtual appliance, and packaged software deployed onto enterprise middleware. In the latter case, Vendux provides support for a range of commercial or open-source application servers, including products from IBM, Oracle, Red Hat and Apache Software Foundation. A basic web container and the underlying Java virtual machine are all required infrastructure to install and operate the Visonet suite of products. Are Vendux products based on a common business methodology? Vendux employs a unique customer focused sales methodology combined with elements of social networking, to support all phases of the selling model, offering increased sales staff efficiency, improved customer experience, and quality customer service. Visonet Topline and the underlying Visonet Platform are designed on the principles of such methodology, with client and relationship centric approach as the basis for effective information sharing, reduced sales cycle timeline, and long-term customer loyalty. What are the main architecture principles of Vendux technology implementation? All Vendux products incorporate the best practices of enterprise-grade solution design, including Service-Oriented Architecture (SOA), cloud computing and zero administration. The embedded design patterns support reliability, availability and ease of maintenance inherent in enterprise information systems. Enterprise 2.0 interaction and networking principles in the foundation of Vendux technology stack complement the quality features with flexible communication methods and collaboration techniques that promote agility and effectiveness. Why is Web search engine less effective than the business search capabilities within Visonet? Given a significant escalation of users and searchable material available on the Web, the phenomenon of information overload exists, where users obtain an instant access to so much information without knowing the validity of the supplied content. As an outcome, widely used search engines often do not return satisfactory results in the sense of relevance to user's intent. There is no minimum standard of truth, correctness, or authority for such results, too. Visonet based applications designed for business professionals allow them to collect, organize and distribute the content that suits the needs of their commercial activity. Aside from proactive and targeted information delivered by the vendor, clients obtain an ability to lookup the product intelligence within a particular segment of the social network, covering a pre-defined subset of vendors or the entire seller community. The returned information is almost always professionally assembled, structured and placed in the context of relevance. How do interaction patterns in modern society affect the business model of an organization? New methods of personal interaction extend beyond the sales or marketing departments to the entire organization. Social-media transformation can positively impact the entire company, including research and development, customer service, human resources, finance and legal. This transformation can help to achieve greater business synergy through fostering effective collaboration practices within and outside of the organization. Customers can be involved in the design of products and services, client service can reach out to consumers before they make an official complaint, and recruiters can attract the right talent via building early relationships with candidates. The social element positions an organization to adjust their business model and accommodate the new interactive processes and collaboration tools. Why information sharing and process transparency become critical success factors in business? While many would agree that knowledge is power, the recent development of consumer social media suggests that shared knowledge represents an escalation in power. Vibrant and active virtual communities can achieve outstanding results in less time and with much more positive user experience that traditionally structured project teams. Such communities can quickly become dependable and trustworthy, as the amount of reliable and relevant content starts to build and flow through multiple channels of social interaction. As a result of such transformation, companies become more agile and more open, where employees, clients and third parties have an opportunity to share more knowledge than before. More productive employees, better engaged customers, and more invested partners are only a few of the benefits that will drive socially transformed businesses to success. Can proactive sales and service processes strengthen the brand and increase revenues? Efficient client engagement methods and modern sales enablement tools create a more compelling environment for the buyer. A new prospect or returning customer receives an explicit stake in the selling process and access to relevant product information or promotional materials that he is likely to review seriously. Such active client participation allows marketing and business development to strengthen the brand and corporate positioning via continuous proactive dialog within the customer community. With social business technology, organizations can utilize relatively low cost and extremely efficient communication mechanism to interact with individuals who feel more empowered and are treated as valued customers. As a result, these loyal followers will socialize positive feedback about the brand within their virtual circle of interaction, leading to new sales opportunities and increased revenues. If you have any other questions, please send us an e-mail to info@vendux.com. |
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